According to Internet Live Stats, there are more than 1.98 billion websites online today. Whatever kind of website you build or design, you can be sure someone else is doing it. The competition is high and you must create it to stand out. So, how do you ensure that your website stands out? Read on to find out.
1. Choose the Right Web Hosting Plan
The right website hosting plan depends on various aspects of your business. Firstly, you must check the size of the website you have, the budget, and the level of control you desire. When shopping for web hosting plans, you will find three major options namely; dedicated hosting, shared hosting, and VPS hosting. Dedicated hosting is perfect for websites that anticipate high traffic and require enormous data security. For this, you get full control of the servers alongside the maintenance charges and practices.
On the other hand, shared hosting is ideal for smaller websites and medium businesses. VPS hosting plans are the balance between the two and ensure your business gets the server space it needs alongside customisation to suit your requirements.
Providers such as IONOS have extra perks for their VPS hosting plans where clients get fully virtualised servers with root access. You also get unlimited traffic with the VPS hosting plan alongside fast SSD NVMe storage to ensure your business is always visible to the clients.
2. Design Your Website to be Functional
As a business or organisation, your business website says a lot about you. It shows clients and site visitors what your brand stands for and what you can deliver to them. For this reason, the website must be functional and visually impressive.
When designing the site, consider using white space with quality photographs and graphics to let your message and text shine through. Besides the graphics, ensure you incorporate calls to action suitable for your business. For example, if you run an e-commerce website, you can have ‘Buy Now’ or ‘Order Now’. However, if your website is more informational, you can request site visitors to ‘Subscribe to Exclusive Newsletters’, or ‘Join My Club’. Whatever you do, ensure that your calls to action prompts are well-positioned.
3. Ensure Quality User Experience (UX)
If your website is difficult to use or navigate, you will be losing out on potential clients. According to a recent study, over 53% of people leave a website if it doesn’t load within the first 3 seconds. If clients have to work to get information from you, you will lose them.
Apart from ensuring quality information, you should optimise the website for mobile usage. The mobile users make up more than 90% of traffic on the internet. Don’t forget to constantly check your site and test your website for user-friendliness. With this information, you can improve the site and promote customer satisfaction thus winning users over.
Conclusion
Evidently, there is nothing as important for a business in the modern day as getting a good quality website. However, a good website isn’t enough for you to convert users into customers. You must design the website with the end users in mind and create a great website. Start by choosing a good hosting plan and ensuring a friendly and functional design. Don’t forget to constantly test the site and improve the UX.